The value of premium domains over your average domain has traditionally been seen as being down to its characteristics such as length, generic applicability, inclusion of search engine keywords and the type of extension.

These are the broadly technical criteria and these have been built up historically as the standard pointers to the value of domain names. However, these aren’t good enough on their own as they don’t take into account any of the significant business criteria that is vital to the value of any premium domain, such as the contribution a domain name would make to a company’s Intellectual Property strategy or the defensive value of a generic domain in a competitive marketplace.

That’s where we’re different. We help both owners and buyers of premium domains to leverage value that they didn’t know existed. Our philosophy is that we grow the cake for everyone.